Whereas Voortman was a traditional machine builder a few years ago, we are increasingly developing into a total supplier of automated production lines. The Product Management department determines the roadmap for machines to be developed and determines which machines the Engineering department will develop. To this end, our Product Managers closely follow and analyze new technological developments and translate them into new machines or the improvement of existing machines. The needs of the market are very important and they take this into account in their developments. Our Product Managers work closely with the Sales department because their technical product knowledge gives them valuable information that Sales can use to sell our machines.

The Product Management department is happy to share this technical product knowledge, for example during internal product training sessions and webinars - which in turn are intended for a wider audience. Together with the Marketing department, our Product Managers think along with the market introduction of new machines. This combination of technology and commerce makes for a versatile job for our Product Managers. Each Product Manager is responsible for his own product group, for example Plates or Beams or - in the future - our Fabricator. These different product groups are used in different industries. The Products Managers know the branches and industries of their product group like no other and know exactly what the customer needs. On this basis, they develop product roadmaps.